Our Story

We found our dream property, but SoCal Edison wouldn’t even let us pay them $50k for a transformer until we negotiate an easement with our neighbor and pay many tens of thousands to put up two poles… before we can have the privilege to pay hundreds in electricity bills each month and endure week-long outages.

We said, “screw it” and built a standalone off-grid system for ourselves. It works beautifully.

Since then, we’ve helped many clients in our rural community achieve energy independence, either with a standalone off-grid solar solution or using off-grid solar to lower power bills and boost resilience.

Rural living isn’t everybody’s cup of tea. But if you’re out there living your life (like we do!), you shouldn’t have to compromise on modern comfort and convenience — all of which starts with a reliable power source. 

Unlock the potential of rural living with a holistic, resilient energy strategy

Building desirable residences in remote areas of abundant natural beauty has been constrained by the lack of viable power and communication infrastructure. The ability to generate electricity independent of the grid will shift how we utilize land in rural and low-density areas underserved by utility companies. 

Our holistic off-grid energy solutions empower clients to explore locations and options that are economically unfeasible under traditional circumstances. Our approach to energy resilience leverages what nature provides and works with (not fights against) the environment to create a sustainable solution independent of external input.

While off-grid solar solutions take the center stage, building resilience means we can’t be a one-trick pony. When you work with us, you get a multi-prong approach that addresses your priorities — whether they include watering your animals during outages or staying plush during a zombie apocalypse.  

Energy resilience and independence in rural settings is a different beast

It’s almost impossible to explain the challenges to outsiders: shit breaks, and nobody wants to come up here. “What do you mean we can’t call you when the technician is 15 minutes out?” “Eh, there’s no signal 45 minutes all the way through the canyon and up the mountain.”

Unlike the other solar guys who come up for 30 minutes and pull some numbers out of their behinds, we get it because we’re living it.

Using proven technologies, meticulous engineering, and a hands-on approach, we develop resilient, reliable solutions that can withstand harsh environments. We create a purpose-built solution for each client — no cookie-cutter systems; No trying to sell you what’s on the shelf.

Conventional grid-tied solar solutions are designed to benefit installers and utility companies. They don’t provide resilience against outages, and the dimensioning method (if any) doesn’t support self-reliance. They’re mostly sufficient for suburban developments but painfully fall short in rural settings.

Most people consider off-grid solar only suitable for small-scale projects, such as a weekend cabin or shed. However, the latest technology has made it possible to treat an off-grid solar solution as a managed infrastructure

We’ve already proven, through real-world client projects, that off-grid solar can power an entire ranch with modern comforts when a solution is thoughtfully designed and engineered. And we’re continuously refining our methodology by combining the latest technology with from-the-trenches insights to help our clients maximize their investment. 

Justplug is a brand name of Justplug LLC, a California limited liability company.